Why Reputation Management Is an Important Piece of the Search Marketing Puzzle
Companies tend to buy into the importance of running PPC Campaigns on the major search engines and they often see the value of organic search engine optimization as well, but most miss the big picture...
View ArticleGoogle Beta Testing Phone Numbers in AdWords Ad Text… And We’re In On It!
Earlier this month, Google began beta testing the inclusion of phone numbers within AdWords ad text, as reported by multiple sources including Search Engine Land. (This is not to be confused with...
View Article5 Reasons Why DIY Online Marketing Fails
In an economy of uncertainty and reduced marketing budgets, it’s understandable (and commendable) when companies decide to take the do-it-yourself (DIY) approach to online marketing. The siren call of...
View ArticleHow Google Ad Extensions Improve CTR and Search Visibility
Ad extensions are a feature Google implemented earlier this year that extend the information contained in Google AdWords ads. Instead of just seeing ad copy, the user is presented with additional,...
View ArticleYour PPC & General Web Marketing Questions Answered (#7mktgsins)
It’s time for another round of Q&A from Hollis Thomases’ recent webinar, The Seven Deadly Sins of Online Marketing! (#7mktgsins ) Hollis has been taking the time to follow up on your post-webinar...
View Article“All These Keywords in my AdWords Campaign Can’t Be Hurting, Can They?”...
When managing an AdWords campaign, one of the most common mistakes people make is piling on too many keywords. Their assumption—that more keywords equals more chances for their ad to be shown and get...
View Article5 Reasons Why Conversion Tracking is Critical to the Success of your AdWords...
If you’re managing a Google AdWords pay-per-click (PPC) campaign and NOT using Conversion Tracking, you’re missing out on a wealth of information that can give you valuable insights into the health of...
View ArticleThe 10 Best Google Tools for Self-Managed PPC Campaigns
There are many common “dos and don’ts” of self-managed PPC campaigns, which our CEO Hollis Thomases recently wrote about in her Inc. article Google AdWords: 12 Essential Rules. But one of the most...
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